Idea / Video Type

The overall format or angle of the video.

Book ReviewUsual videos41%

No VOText hook only, no VO24%

Demo BookUsing book and reading/writing19%

Reply to CommentReplying to viewer comments12%

Tips / ValueSharing something valuable and informational4%

Hook

The first 1-3 seconds that stop the scroll and make someone watch.

MasalahTalking about a pain for parents27%

DemoReading or Writing19%

Impian/SolutionsTalking about dream of parents18%

Info/CuriositySharing something you want them to know17%

UrgencyFomo or pressure to buy now9%

Price/PromotionOpening with price, promo, offer7%

Social ProofSharing our book to show that people likes it4%

Shot

How the book is shown on camera (Visual Hook)

Demo - using bookUsing book - writing in it, pointing while flipping, doing exercises.38%

Talking headCreator on camera talking to the viewer (face visible)29%

Closeup coverClose up of books19%

Flip-through (POV)Flipping through book pages13%

Demo – using bookUsing book - writing in it, pointing while flipping, doing exercises.2%

CTA

The closing ask that drives the tap.

Direct PushAsking audience to go buy now45%

Soft PushAsking audience to buy if they want (kalau berminat)27%

Urgency PushAsking audience to buy before out of stock / promo end21%

Value PushSaying how valuable the book / set is7%

No CTA1%